Apple and the Art of the Intel...

Attending an Apple event in person conjures up imagery not unlike when Charlie Bucket visited Willy Wonka’s fabled chocolate factory. Impeccably and professionally produced, but minus the Oompa Loompas, the event had no earth-shattering announcements.

However, Apple did its best to keep its iPhone and Watch relevant and compelling, which is no easy task in a sluggish smartphone market.

New iPhone 15 and 15 Pro Models

During its September keynote speech on Tuesday, dubbed “Wonderlust,” Apple introduced the new iPhone 15 lineup and other significant changes.

With the iPhone 15, the company confirmed industry speculation that it would convert from its Lightning charging connector to USB-C. Also unveiled were the redesigned Apple Watch Series 9 and Ultra 2 smartwatches, which include new colors and functions.

The USB-C announcement this year is the most significant change to the iPhone’s design in 11 years, even though the annual iPhone event has grown somewhat mechanical over the years, frequently with minor adjustments to battery life, camera systems, and screens. This long-awaited modification simplifies the charging procedure for various manufacturers and devices that were standardized years ago on USB-C.

Inside the Steve Jobs Theater, that announcement got an anticlimactic round of applause, presumably because business travelers in attendance knew this would ultimately make their accessories bag a lot lighter and simpler from a cable management standpoint.